Engineering portfolio · Charlotte, NC

Marty Helmick

WordPress, PHP, and JavaScript engineer.

I built AIOSEO’s changelog from the blocks editors use to write release notes to the archive where customers find them.

Email Marty View selected work ↓

info@martyhelmick.com

Exploded illustration of a web layout, its content blocks, and the underlying grid. — Layout studyGrid / blocks / page

Selected work

01 — 03

01 / Publishing tools

Building AIOSEO’s release publishing system

I turned release notes into structured WordPress entries that feed product archives and export to HTML or Markdown.

Read the case study →View the live changelog ↗

Release entry / structure

Changes list01 New02 Updated03 Fixed

1,015Poor URLs
March 2026

02 / Performance

Why I asked to pause a product-search launch

I asked my manager to hold a search launch while I diagnosed a Core Web Vitals regression on our store.

SEOBoost homepage, captured September 22, 2026.

03 / Theme architecture

Adapting AIOSEO’s theme for SEOBoost’s block editor

I adapted a classic WordPress theme into a block theme with reusable layouts for the team editing the site.

Homepage detail · September 2026

Blocks & public code

Product engineering

AIOSEO plugin work

I built the FAQ and Table of Contents blocks with React in the editor and Vue in the plugin’s settings.

FAQ block controls in the WordPress editor. — FAQ block · July 2022 release

Read the release notes ↗

Open source

WordPress Core

I simplified the paragraph block’s CSS selectors so themes could override its font sizes and drop caps. See the merged change ↗

PostCSS Editor Styles

I wrote a PostCSS plugin for styling the block editor. The 10up-toolkit build tools included it as a direct dependency from v1 through v5.

About

I’m a software engineer in Charlotte, North Carolina. My WordPress work takes me between PHP, JavaScript, and the people editing the site. I’ve built themes and plugin features, contributed to Core, and worked on keeping a WooCommerce store fast.